for Grindex

Update: 16.05.2022

Last week: 18 week 2022 (02.05.2022 - 08.05.2022)

Last full month: Apr 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	2 077	-3.6%	56.7%	3	984 001	-3.5%	83.0%	1.8	-8.7%
MoM	8 817	-34.6%	53.5%	-4.3	4 250 643	-36.0%	81.2%	-3	-29.4%
YTD	46 010	2.6%	55.0%	-4	21 513 648	32.1%	82.3%	0.9	10.0%
MAT	118 778	-16.6%	54.2%	-7	50 842 476	10.7%	80.7%	-0.7	-5.8%
KAPSIKAM
WoW	19 321	-0.1%	2.7%	0.1	8 378 215	-0.2%	2.9%	0.2	-4.4%
MoM	169 728	-20.9%	2.7%	0.2	74 220 018	-20.8%	2.9%	0.4	-27.1%
YTD	399 017	-2.2%	2.7%	-0.1	169 272 174	-0.8%	2.9%	-0.5	0.6%
MAT	1 056 171	-14.2%	2.6%	-0.2	437 543 805	-8.5%	2.9%	-0.4	-7.4%
MILDRONATE
WoW	80 674	-10.6%	21.9%	-0.9	54 283 585	-9.9%	23.5%	-0.7	-6.9%
MoM	399 925	-40.3%	22.9%	0.4	269 107 725	-36.4%	24.2%	1.1	-41.2%
YTD	2 082 031	24.0%	16.8%	1.9	1 164 744 998	65.2%	17.9%	3.9	9.8%
MAT	5 199 320	15.1%	17.1%	2.2	2 393 048 134	31.7%	16.3%	2.6	0.4%
SULFARGIN
WoW	2 989	16.6%	0.9%	0.1	1 564 277	17.8%	1.3%	0.2	-1.2%
MoM	11 103	-27.8%	0.8%	0.1	5 749 879	-26.5%	1.1%	0.2	-35.6%
YTD	56 843	5.0%	0.8%	0.1	28 411 279	11.6%	1.1%	0.1	-3.5%
MAT	166 844	-13.8%	0.9%	-0.1	82 716 363	-2.9%	1.2%	0	-6.9%
VIPROSAL
WoW	22 159	-2.8%	2.9%	0	9 392 729	-2.5%	3.1%	0.1	-4.4%
MoM	97 455	-35.9%	2.9%	-0.4	41 743 859	-36.5%	3.1%	-0.2	-27.2%
YTD	511 911	27.6%	3.3%	0.7	211 792 605	38.3%	3.5%	0.6	1.1%
MAT	1 354 192	2.6%	3.2%	0.3	529 924 887	9.9%	3.3%	0.2	-7.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	46 010	2.6%	55.0%	-4	21 513 648	32.1%	82.3%	0.9	10.0%
KAPSIKAM	399 017	-2.2%	2.7%	-0.1	169 272 174	-0.8%	2.9%	-0.5	0.6%
MILDRONATE	2 082 031	24.0%	16.8%	1.9	1 164 744 998	65.2%	17.9%	3.9	9.8%
SULFARGIN	56 843	5.0%	0.8%	0.1	28 411 279	11.6%	1.1%	0.1	-3.5%
VIPROSAL	511 911	27.6%	3.3%	0.7	211 792 605	38.3%	3.5%	0.6	1.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	118 778	-16.6%	54.2%	-7	50 842 476	10.7%	80.7%	-0.7	-5.8%
KAPSIKAM	1 056 171	-14.2%	2.6%	-0.2	437 543 805	-8.5%	2.9%	-0.4	-7.4%
MILDRONATE	5 199 320	15.1%	17.1%	2.2	2 393 048 134	31.7%	16.3%	2.6	0.4%
SULFARGIN	166 844	-13.8%	0.9%	-0.1	82 716 363	-2.9%	1.2%	0	-6.9%
VIPROSAL	1 354 192	2.6%	3.2%	0.3	529 924 887	9.9%	3.3%	0.2	-7.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	2 077	-3.6%	56.7%	3	984 001	-3.5%	83.0%	1.8	-8.7%
KAPSIKAM	19 321	-0.1%	2.7%	0.1	8 378 215	-0.2%	2.9%	0.2	-4.4%
MILDRONATE	80 674	-10.6%	21.9%	-0.9	54 283 585	-9.9%	23.5%	-0.7	-6.9%
SULFARGIN	2 989	16.6%	0.9%	0.1	1 564 277	17.8%	1.3%	0.2	-1.2%
VIPROSAL	22 159	-2.8%	2.9%	0	9 392 729	-2.5%	3.1%	0.1	-4.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	8 817	-34.6%	53.5%	-4.3	4 250 643	-36.0%	81.2%	-3	-29.4%
KAPSIKAM	169 728	-20.9%	2.7%	0.2	74 220 018	-20.8%	2.9%	0.4	-27.1%
MILDRONATE	399 925	-40.3%	22.9%	0.4	269 107 725	-36.4%	24.2%	1.1	-41.2%
SULFARGIN	11 103	-27.8%	0.8%	0.1	5 749 879	-26.5%	1.1%	0.2	-35.6%
VIPROSAL	97 455	-35.9%	2.9%	-0.4	41 743 859	-36.5%	3.1%	-0.2	-27.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца